Scott DeWoody has always had an affinity for art and technology. His core focus is on lighting and rendering techniques using 3ds Max software, V-Ray, Iray, Substance Designer, and Adobe Photoshop. A day does not go by when he is not using one of these applications. Image quality and workflow are the top priorities in his work. He is constantly studying color theory, composition, and new ways to produce the most effective possible results. He has worked at M. Arthur Gensler Jr. & Associates, for the past nine years as a visualization artist and manager. He has worked for numerous clients, including NVIDIA Corporation, ExxonMobil, and many more. Currently, he is exploring the new possibilities of architecture in the interactive space with gaming platforms, augmented reality, and virtual reality.